JXJ London — Bidetsy
A concept redesign of JXJ London's portable bidet e-commerce site. The original had identical title tags on every page, zero heading structure, and keyword-stuffed FAQ content. We consolidated 8 pages into a clean single-page experience showcasing their 5 hotel clients, 19 distribution partners, and 12 real customer testimonials.
Before & After
Compare the original Squarespace site with our redesign
Original Issues
- Every page has the same title tag — Google sees duplicates
- Homepage has zero headings — no semantic structure
- 8 pages, many thin — Hotels page is only 53 words
- FAQ answer keyword-stuffed with 26,000 chars of search phrases
- 5 hotel clients + 19 partners barely showcased
Our Improvements
- Single page with proper H1-H3 heading hierarchy
- 12 genuine FAQ answers, 12 testimonials, 19 partners showcased
- Product, Organization, and FAQPage schemas
- Hotel clients (Hilton, Marriott, Rosewood) prominently featured
- No keyword stuffing — genuine, helpful content only
Section by Section
Key sections of the redesigned homepage
Product Showcase
Original uses a basic Squarespace store grid. We created premium product cards with real photography, pricing, and feature lists.
Testimonials
Original has testimonials on a separate page with plain text on a dark background. We brought all 12 reviews front and centre on the homepage.
SEO Audit Findings
Issues found on the original site and resolved in our redesign.
| Issue | Severity | Status |
|---|---|---|
| Every page has identical title tag — Google treats as duplicate pages | critical | Fixed |
| All pages except homepage have empty meta descriptions | critical | Fixed |
| Homepage has zero heading tags (H1-H6) — no semantic structure | critical | Fixed |
| Product schema 'name' uses site name instead of actual product name | critical | Fixed |
| 12 FAQ questions (6,500+ words) with no FAQPage schema | warning | Fixed |
| 12 testimonials with no Review or AggregateRating schema | warning | Fixed |
| 67% of homepage images missing alt text | warning | Fixed |
| 6+ junk/draft pages indexed in sitemap (home-1, faq-1 to faq-4) | warning | Fixed |
| Non-SEO-friendly URLs: /store-MFHja, /new-page, /new-page-2 | warning | Fixed |
| One FAQ answer is 26,000 chars of keyword stuffing | warning | Fixed |
| All AI crawlers blocked in robots.txt — invisible to AI Overviews | info | Fixed |
| LocalBusiness schema has broken openingHours field | info | Fixed |
What We Improved
Design
SEO
Content
User Experience
Tech Stack
Disclaimer: This is a concept redesign created by Taqwanology to demonstrate our capabilities. We are not affiliated with JXJ London. The original website, brand, and product images belong to their respective owners.
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